Thursday 08 December at 15:00 CET
Venue: Savoia Regency Hotel (Bologna)
Room: Garisenda
Each year during the FIA Annual General Assembly week,
the Mobility programme includes the Membership Benefits Forum,
a content rich session open to all member Clubs.
This 2022 edition is dedicated to the “Power of the Brand“
and will be introduced by Alessio Arcando,
Professor and Member of the Advisory Board of the
Executive Master in Sales & Marketing at Bologna Business School.
Four Clubs will share their brand strategy and challenges:
CAA (Canada), AA Australia, TACP (Peru) and CAMC (UK).
The session will conclude with the official launch of “One Road”,
a global loyalty programme leveraging the power of the FIA brand.
We look forward to seeing you in Bologna or online!
Connection details for online attendance:
Zoom link
Meeting ID: 836 8839 4764 – Password: 526918
An interpretation service will be available
in English, French and Spanish:
> In the room: via the Interprefy app (please bring your headphones)
> On Zoom: via the interpretation button |
